Google Search will now favour websites with great UX

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There are few things more annoying than a website that doesn’t work how you expect it to. Slow load times, badly designed (or intentionally misleading) interfaces, and pages that shift in place as they load distract from the content on the page, making it hard to get information you need—and are just plain frustrating.

So Google is stepping in. As part of a new set of best practices, the company will start factoring user experience into its search results, as well as the top stories feature in mobile search. Google is no longer just optimizing for information that’s closest to your keywords, but optimizing for a more delightful web. Intuitive, user-friendly page design is about to become even more important.

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